In today’s market, customers expect more than just off-the-shelf options—they crave personalization and relevance. Made-to-order selling empowers businesses to meet that demand by producing only what’s needed, when it’s needed.

Why It Matters

Offering made-to-order products isn’t just a feature—it’s a competitive advantage. It allows brands to stand out in crowded markets by delivering personalized experiences that today’s customers actively seek.

The Demand Is Real:

• 71% of consumers now expect personalized interactions from brands. (McKinsey, 2021)
• 80% of customers are more likely to purchase from companies offering personalized experiences. (Epsilon, 2018)

Businesses Are Shifting Gears:

• Over 65% of businesses are investing in custom product capabilities to meet evolving customer demands. (Forrester, 2023)
• 49% of retailers cite made-to-order as a top strategy for growth. (Deloitte, 2023)

The Business Benefits

Boosts Sales Potential
Customization increases perceived value, encouraging customers to spend more for personalized products.

Reduces Waste & Costs
By producing only what’s sold, you minimize overproduction and eliminate excess inventory—cutting costs and reducing waste.

Enhances Brand Loyalty
A made-to-order approach delivers a tailored experience, turning one-time buyers into repeat customers.