News & Press
Industry news, press releases, customer stories, product releases, and more…This blog talks about the many ways technology are being used in the retail industry to improve brand experiences.
February 1, 2025
What is made-to-order selling, and why is it important for your business?
Discover how this personalized production model can boost sales, reduce waste, and give your brand a competitive edge. Learn about growing customer demand for customization, how businesses are adapting, and the sustainability benefits of reducing excess inventory
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January 14, 2025
Platform Updates – January 2025
As we welcome the new year, we’re thrilled to unveil a revamped UI layout for the Spiff hub, designed to deliver a more polished and intuitive user experience.
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March 10, 2022
Rod’s Business Success Story
Watch the full video of Rod's story or read the summerized transcript.
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December 7, 2021
Shopology podcast features visionary CEO
Dr Jason Pallant works as a professor at Swinburne University, Melbourne, Australia. On the side he also hosts the Shopology podcast as part of the Inside Retail news organization.
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December 1, 2021
Maropost integration announced
While Spiff was in the final stages of integrating with eCommerce platform Neto in 2021, the company was acquired by Maropost. The good news is, all Maropost customers are now able to take advantage of world-leading, scalable customization technology.
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November 24, 2021
Buy your own carton of personalized VB Beer
Beer fans can now order a personalized carton of one of Australia’s most iconic beers. Personalized stubbies of Victoria Bitter (VB) are now available for purchase online via the Cellarbrations Victoria website.
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October 12, 2021
11 common questions answered by Shadi Taleb, founder of Spiff3D
What is the Product Customization Opportunity? These campaigns are just for large brands or really small craft brands right?
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October 6, 2021
3D Model File Types – A crash course in what you need to know
Everyone talks about different 3D files. And when we speak to customers, obviously Spiff3D’s system is based on glb. But other people within the industry will have other preferred file types. There are all kinds of 3D file types.
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June 17, 2021
An international bond forged in Vegemite – The power of personalisation
A personalised product used correctly is that snapshot in time. Boris’s Jar is a permanent memory of the gift so thoughtfully given to him on a special day when two of the world’s most revered democratic countries came together to do something great.
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April 15, 2021
BigCommerce Surges Ahead With New Tech Addition
While a few lucky BigCommerce merchants have been using the Spiff3D BigCommerce App for some time, the application is now available to the public via the official app store.
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March 21, 2021
Personalized Gift Giving - the theory behind personailty
Ever since the emergence of the Pandora charm bracelet, there seems to have been a growing trend for personalised consumption and gift giving. Gone are the days where “personalisation” means a gift-card from whatever store you would buy from anyway. The market is all about that personality.
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January 14, 2021
Spiff goes headless
Headless architectures have become a hot topic within the developer community. They provide a way for technology vendors to still be able to help companies who have already made commitments to certain technology stacks. Headless architectures provides more flexibility to these companies so they can still integrate powerful third-party tech into their existing systems.
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January 14, 2021
The Original ‘Share a Coke’ Campaign
Many people around the world won’t be aware that the globally-famous ‘Share a Coke’ campaign was first conceptualized and launched in Australia in 2011.
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December 18, 2020
New Aussie tech powers famous Coke campaign
The world-famous ‘Share a Coke’ campaign, has chosen new, pioneering Australian technology to power their latest campaign. From humble beginnings in Australia, the ‘Share a Coke’ personalization campaign has taken the world by storm since first launching in 2011.
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October 8, 2020
Customization vs Personalization – What is the difference?
The difference is subtle but important. Our software does both, yet we’ve noticed many of the people we talk to will use the terms interchangeably.
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October 7, 2020
WooCommerce integration opens up 3.8 million online retail market
While a few lucky WooCommerce merchants have been using Spiff’s WordPress Plugin for quite some time, the application is now officially available on the WordPress Plugin store.
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September 15, 2020
Spiff’s Core System UX, Spiff Hub gets a face-lift
Twelve months of customer input, hundreds of thousands of transactions and customized designs later, the new Spiff customer back-end (Spiff Hub) is live.
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September 8, 2020
Create 3D product images for your eCommerce store
A summary of how to create or source a 3D model. This post includes tips and links to support pages on how to create your own or how to authenticate one that has been created for you.
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August 20, 2020
11 Personalized Gift Ideas You Can Buy Online
This is part 3 of an article series which delves into how different online businesses are using customization and personalization technology to push boundaries within the eCommerce sector. All of the retailers we’ve interviewed below have embraced the power of customization to some extent. In doing so they have helped redefine conventional product strategy in the burgeoning, yet niche, personalization retail sector.
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July 24, 2020
What is Augmented Reality (AR) ?
Well, the simplest way to explain Augmented Reality is Pokemon Go. When viewed through our smartphone camera’s, we see a Pokemon that flies around seemingly in our real-life surroundings. So what is it?
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March 9, 2020
New Customer Secures Spot on Dragons’ Den Episode
International customers keep flocking to our Shopify 3D Product Customizer application. Simon Bourne from The Hand Dyed Shoe Co was tonight featured on the Dragons’ Den TV program on BBC Two.
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February 27, 2020
20 More Personalized Gift Ideas You Never Knew Existed – Part 2
This is part 2 of an article series that examines how 20 different online businesses are using personalisation to push boundaries within the fiercely competitive online retail sector. These Australian eCommerce businesses are all-embracing technology and redefining conventional product strategy within a burgeoning, yet niche sector.
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February 21, 2020
20 Personalized Gift Ideas You Never Knew Existed – Part 1
Dale Carnegie once said, “a person’s name is to that person, the sweetest and most important sound in any language”. Friends and family use your name all the time. Everyone has received at least one email which has your your name in it and might talk about your situation. But, what about physical products? Why can’t products be modified to our needs too?
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December 9, 2019
Shopify App approval opens up $59.27bn+ global market
Spiff proudly announces today that our e-commerce app has today been approved for sale on the official Shopify App Store. Shopify has very stringent rules around quality and service, so the team is very proud to have achieved the level of quality required to join this extensive global community. Successful approval is a reflection of the standard of work that Spiff’s team has been able to achieve in the development of their personalisation technology stack.
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November 19, 2019
Vegemite first to embrace new WooCommerce plugin
Vegemite has traded barbs with rival brand, Marmite all Summer, especially during the Ashes, which has kept English and Australian populations entertained via a constant stream of witty banter.
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