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Product customization tools

Empower your customers with personalized shopping experiences

Spiff’s no-code product customization software lets businesses create engaging, interactive, and fully branded product experiences. Boost conversions, enhance customer engagement, and streamline order fulfillment.

Unlimited customization possibilities

With powerful Spiff tools, you can craft a guided, intuitive customization experience that balances creative freedom with a seamless user journey. Whether customers follow a structured path or explore limitless design options, Spiff ensures clarity, control, and a frictionless flow from design to checkout.

Simple structure, unlimited possibilities!

Assets

Variants

Options

Steps

Scenes

Self manage your customization options with a range of workflow experience steps

Image uploads & frames step
Image uploads & frames step

Define areas anywhere on your products in which your customers can upload their own images or vectors illustrations.

Question step
Question step

Collect information from customers and use these steps to conditionally render other steps based on their answer.

Color step
Color step

Allow customers to choose the color of a model or sections of a model. You can either provide customers with the option to select from your own custom color list or select from a full gamut color picker.

Illustration step
Illustration step

Upload one or a range of illustrations (vectors) for your customer to choose from. The customer can then change the colors for further personalization. Colors can be picked from the full color gamut or a list of specified colors (hex or PMS).

Material step
Material step

Create a list of special assets known as materials which you can use to simulate a texture or a finish. Gone of the days of being limited to one texture of a bland 2D model – create life-like renditions of anything from velvet to cotton and more!

Module steps
Module steps

Create your own bespoke fonts which can bend, stretch, be multi colored. Often used by large corporates like Nestle, Cadbury or Vegemite to allow personalisation using the brands font.

Text step
Text step

Customers can place text anywhere on an object, highly configurable with the ability to add fonts and colors (even add an outline color)

Digital content step
Digital content step

This step gives your customers the option to embed QR codes that play videos or other digital content.

Silent step
Silent step

The base artwork (image or vector) is placed onto the model (often conditionally upon other variant selections) without rendering a step for the customer to make changes.

Model step
Model step

Vary a model in 3D on the fly. Some customers have used this to show different collar types, or varying features to products.

Animations
Animations

Animate your 3D model to make it come to life. Demonstrate the usage of a product or highlight hidden features.

Product overlays
Product overlays

Like the silent step this doesn't render a step in the UI for the customer, but loads an overlay that is applied to every workflow attached to product. Has been used by wine makers, to add common label information required across multiple products, but cannot be edited by the customer.

Spiff's powerful customization experience offers endless possibilities.

Seamless from start to finish

From selection to final design, Spiff ensures a smooth, frustration-free process. Intelligent workflows, real-time previews and dynamic personalization create an engaging, effortless path to purchase.

Branded customer journeys

Effortlessly enhance the customer journey while staying true to your brand. Control the flow, design, and experience to ensure every touchpoint reflects your brand's identity.

Sharable 2D & 3D content

Shape the customer journey with precision, define steps, apply logic, and simplify choices while still offering expansive creative options. Keep the experience intuitive without sacrificing customization depth.

Upsell premium features

Products with premium materials or enhancements that affect the base price allow customers to see in real-time how these features impact the cost.

Powerful and easy

Seamless from start to finish

Effortlessly create tailored product designs with Spiff’s 3D product customiser. Its intuitive interface, real-time visualization, and dynamic customization options make personalizing products a breeze. Seamlessly integrate with your sales process to enhance customer engagement, boost conversions, and deliver a professional, immersive experience that truly sets you apart.

Runs in your product page

Spiff runs on your product page for a seamless, hassle-free customer focused experience.

Tailor the experience to suit your brand

Customize the experience to align with your brand, ensuring seamless integration and a professional look.

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Your own look and feel

Branded customer journeys

Easily refine the customer journey while maintaining an on-brand experience. Control the flow, look, and feel - ensuring every interaction aligns with your brand.

Fully customizable theme

Integrate the Spiff customizer into your e-commerce store with our flexible theme configurations. Whether you choose our out-of-the-box styling for quick setup or a fully bespoke design tailored to your brand (available for enterprise), Spiff ensures a cohesive, on-brand customization experience for your customers.

Tailor your customer experience

Drive conversions with a guided design experience. Let customers filter, customize and checkout effortlessly or add a quoting option for bespoke orders. Full control, no friction.

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Customer generated content

Sharable 2D & 3D content

Turn every customer interaction into high-quality, targeted content. With Spiff, you can generate stunning 2D and 3D visuals using customer-selected designs, variants, and customizations. Easily share these across emails, brochures, and messages to enhance engagement and drive conversions.

Dynamic 2D content

Create branded, high-resolution 2D visuals tailored to each customer. Effortlessly generate print-ready brochures, marketing assets and personalized emails - ensuring every touchpoint is impactful and conversion-focused.

Interactive 3D content

Bring products to life with shareable 3D experiences. Capture and share fully interactive 3D previews that reflect customer-selected options, providing an immersive and engaging way to showcase customized products.

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Optimize profitability

Upsell premium features & stock management

Increase revenue effortlessly with our upsell pricing feature, paired with seamless stock management.

Upsell features

Maximize revenue with our upsell pricing feature, offering tailored recommendations that boost customer value.

Stock management (SKU)

Create dynamic SKUs based off customer selections that feed into your e-commerce store.

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Personalize your brand

Personalise your brand

Personalize your brand

Consumers love personalization, and brands that offer it create stronger emotional connections with their customers.

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Printed Packaging

Printed Packaging

Printed Packaging

To give the customer the ability to visualize their printed design, to choose the exact color they like.

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Furniture and Homeware

Made-to-order for homes

Furniture and Homeware

Personalized furniture and homeware goes here.

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Team Apparel

Customize your team

Team Apparel

Allow your customers to create a uniform for the entire sports team.

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Engraved gifting

Beautiful engraved pieces

Engraved gifting

Bespoke engraved gifting.

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Custom Sporting Goods

Sporting Equipment

Custom Sporting Goods

Products related to sports.

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Clothing and Apparel

Clothes and Apparel

Clothing and Apparel

Due to the rapid improvements in Direct-to-Garment (DTG) printing, one-off customer designs are able to print in a cost-effective yet high-quality manner.

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Corporate Gifting

Gifting

Corporate Gifting

Add branding to purchased items at scale while enabling recipient-specific personalization. Multi-address ordering, bulk uploads, and corporate templates streamline the process—making it quick, easy, and hassle-free. Whether you’re sending gifts to employees, clients, or partners, Spiff ensures every item feels personal while maintaining brand consistency.

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Unlock your brand’s potential

Explore the other features of Spiff Commerce

Customization CMS and order management

No code management platform for all things made-to-order.

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Fulfillment automation

Seamlessly connect the customer experience with production and delivery requirements, to reduce operational time and costs.

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Customized sales tools

Customized product proposal previews and advanced 3D pitches to suit your business.

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Transform your customer's experience now

Start creating your own customization workflow and experience the power of Spiff Commerce first-hand.